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CiL Feature Implementation: Yahoo Fantasy Football Now
12/21/2012, 11:36 AM
By Spencer Kitley
Every Sunday throughout the 2012 National Football League season, CoveritLive plays a key role in helping fantasy football enthusiasts with expert advice and important up-to-the-minute information. Yahoo Sports’ weekly Fantasy Football Live dashboard experience incorporates an interactive fantasy live video stream with social media integration, statistics projections and the prominent use of CoveritLive for an additional chat with fantasy experts.
The chat is touted as ‘Last minute advice so you can finish first,’ and it runs every Sunday morning at 12 pm ET for one full hour up until the first game of the day kicks off. Yahoo’s game day CiL implementation allows readers to submit their questions, read others comments and receive feedback from the fantasy panelists.
In addition to the CiL portion of the dashboard, Yahoo incorporates a separate panel of fantasy football experts that discuss all the latest news in a live web video broadcast. The broadcast also serves as a conduit for social interaction, with users utilizing Twitter hashtags to submit questions to the broadcast team.
The final piece of the Fantasy Football Live experience is a detailed table of statistical information that includes roster and player trend information and provides fantasy football owners even more data as they prepare for the weekend of fantasy competition.
In addition to all of the great features, Yahoo also does a nice job of driving traffic to the Fantasy Football Live page. Every Yahoo Fantasy Sports user has the opportunity to enter the Sunday morning experience from the main Yahoo Fantasy home page (center below) or through a pop-up window that surfaces on top of all user’s roster pages (right below) on game day.
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