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CoveritLive Weekly: Top five social TV events (Oct. 29 – Nov. 4)
11/5/2012, 3:27 PM
By Spencer Kitley
The National Football League continues to be a key player in the Social TV game and they once again landed two spots in the most recent edition of the weekly CoveritLive Social TV rankings. Along with the NFL, People magazine joined the ranks domestically, while Finland’s Sanoma News and Canada’s La Presse claimed bookend positions in the top five.
Finnish publisher, the Sanoma News made its second-straight appearance in the CiL rankings, nabbing the top spot this week for its live coverage of Formula One’s Abu Dhabi Grand Prix. An audience of almost 60,000 got social as fellow Finn, Kimi Raikkonen claimed his first victory of the year in a crash-filled race.
The NFL remained in the top three for the eighth consecutive week with its Thursday Night Football Social TV dashboard. More than 43,000 viewers joined the conversation as the San Diego Chargers cruised past the Kansas City Chiefs in an AFC West showdown. The Chicago Bears notched another position for the NFL and landed in the top five for the third time in the last five weeks. Almost 42,000 Bears fans chatted during the team’s rout of the Tennessee Titans on Sunday.
People Magazine claimed the fourth position in the weekly rankings with its live coverage of the CMA Awards and the pre-show red carpet event. The publisher entertained almost 39,000 viewers as husband and wife, Blake Shelton and Miranda Lambert dominated the year’s major awards.
The final spot in the weekly CiL rankings was captured by Canadian publisher, La Presse for its coverage of super middleweight bout between Lucian Bute and Denis Grachev in Montreal's Bell Centre on Saturday night. More than 26,000 viewers socialized during the fight that saw Bute win by unanimous decision.
*The CoveritLive blog releases its weekly social TV rankings every Monday. The data for the ranking system is exclusive to events that are tied to a television broadcast and the viewer metric is defined as a reader that actively clicks into a CiL event.
Tags: SocialTV , Social_TV , NFL , Thursday_Night_Football , Sanoma_News , F1 , Abu_Dhabi , Chicago_Bears , CMA_Awards , People , LaPresse , Boxing
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