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CoveritLive Weekly: Top five social TV events (Oct. 8-15)
10/15/2012, 6:01 PM
By Spencer Kitley
It took a man falling from space and a heated vice presidential debate to knock the NFL from the top two spots for the first time in four weeks as two monster events gave the weekly CoveritLive Social TV rankings a new look at the top of the chart.
Swedish publisher, Aftonbladet grabbed the top spot in the weekly rankings with its coverage of Austrian skydiver and daredevil, Felix Baumgartner’s world skydiving record. In excess of 280,000 viewers tuned in to watch Baumgartner’ 128,000-foot jump from the stratosphere.
The No. 2 position in this week’s rankings went to Yahoo News for its Social TV coverage of the 2012 United States Vice Presidential debate. The war of words between Vice President Joe Biden and U.S. Congressman Paul Ryan attracted an audience of almost 170,000 viewers on Oct. 11.
The NFL remained in the top three for the fifth-straight week with its very popular Thursday Night Football live chat. This week’s event entertained more than 65,000 viewers as the Tennessee Titans recorded an upset victory against the Pittsburgh Steelers.
Yahoo Brazil made its second-ever appearance in the weekly rankings after drawing almost 50,000 viewers to its live coverage of Brazilan Anderson Silva’s first-round win over American Stephan Bonnar at UFC 153.
The final spot in the weekly rankings went to Yahoo Southeast Asia for its Social TV coverage of the University Athletic Association of the Philippines Season 75 Finals. The second game of the collegiate men’s basketball finals engaged more than 36,000 viewers as Ateneo downed the University of Santo Tomas to claim the title.
*The CoveritLive blog releases its weekly social TV rankings every Monday. The data for the ranking system is exclusive to events that are tied to a television broadcast and the viewer metric is defined as a reader that actively clicks into a CiL event.
Tags: SocialTV , Social_TV , NFL , Thursday_Night_Football , ESPN , VP_Debate , Vice_Presidential_Debate , UFC153 , Silva , Bonnar , UAAP , Yahoo , Aftonbladet , Baumgartner
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