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CoveritLive Weekly: Top five Social TV events (Nov. 19-25)
11/26/2012, 3:14 PM
By Spencer Kitley
A new player jumped to the front of the line in this week’s CoveritLive Social TV rankings as the Australian Football League landed in the ratings for the first time with its live draft coverage. Joining the AFL in the top five were a pair of Formula One live chats and a rare two-event double by the NFL’s Chicago Bears.
The Australian Football League notched the top spot with its live coverage of the NAB AFL Draft that saw Greater Western Sydney select Lachie Whitfield with the No. 1 pick. Almost 70,000 viewers got social during the draft to discuss their favorite team’s draft choices.
For the second consecutive week Finnish publisher, Ilta-Sanomat earned a place in the top five with its coverage of Formula One racing. An audience of more than 46,000 joined the conversation as Sebastian Vettel claimed his third straight F1 Championship at the Brazilian Grand Prix. Italian newspaper, Ilsussidario also grabbed a spot in the ratings with its live coverage of F1, attracting almost 25,000 viewers to the live event.
The NFL’s Chicago Bears captured the third and fifth spots, respectively in the weekly rankings with their two-game week. The team’s Sunday victory over the Minnesota Vikings ranked third on the list with more than 25,000 viewers, while the live event from last Monday’s loss to the San Francisco 49ers drew almost 23,000 viewers and ranked fifth. This marked the fourth time in five weeks that the Bears have landed in the CiL top five.
*The CoveritLive blog releases its weekly social TV rankings every Monday. The data for the ranking system is exclusive to events that are tied to a television broadcast and the viewer metric is defined as a reader that actively clicks into a CiL event.
Tags: SocialTV , Social_TV , NFL , F1 , Formula1 , Grand_Prix , Ilta_Sanomat , Ilsussidiario , Chicago_Bears , AFL , Australian_Rules , Telstra
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