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CoveritLive shines in Memorial Hermann Hospital’s Live C-Section broadcast
2/21/2013, 5:14 PM
By Spencer Kitley
On Wednesday, Feb. 21, Houston’s Memorial Hermann Hospital added another line to its already impressive live surgery broadcast resume. The progressive hospital gave the public an unprecedented view into childbirth with its live C-Section that included live tweeting, a CoveritLive event and videos from a doctor’s head-mounted Go Pro camera. This live event was the third in a series of live social events that include an open-heart surgery and brain surgery.
Memorial Hermann’s CoveritLive event was syndicated by the Houston Chronicle, San Francisco Chronicle and the Times Union in Albany, N.Y., in addition to its presentation on the hospital’s web site. Readers could follow the content on the Houston Memorial’s Twitter account with the #MHBaby hashtag, but the CiL event allowed readers to view the Twitter content in addition to YouTube videos, photos, insightful information from the hospital staff and comments from other readers all in a well-manicured experience.
The hospital staff posted every detail of the preparation and surgery for a C-section birth, including a pre-surgery checkup all the way until the baby left the hospital room. The CoveritLive chat allowed readers the rare opportunity to ask medical questions and engage with a doctor in real-time during the birthing process.
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CoveritLive is the leading live-event publishing platform. Since its release in 2007, CoveritLive has been used by thousands of writers to engage millions of readers around the world. It is actively used both by traditional bloggers, journalists, major brands and mainstream media.