We do not charge our users a fee to use CoveritLive. We also do not place any of our own advertisements into the software. Right now, we are focused on understanding the needs of our users and how our software can help create a new form of reporting. In addition, we are learning with them the true value of this kind of software-as-service. When we figure that out, we will likely follow several paths at once to generate revenue:

• A free version with options for additional pay-per-use features
• A more robust version with the user’s choice of allowing advertising OR paying a fee for the service
• A ‘whitebox’ version where CiL is integrated into another product or publishing service like a blog network
• An ‘enterprise’ version for large organizations who want more customization and user management tools

We do not believe we’ll need to "reinvent the wheel" when it comes to our business model. Many software companies have started with free offerings until they understood the category better and then, with the appropriate communication, migrated users willing to pay for more advanced features while holding to a commitment to always offer a quality version at no cost.

So, if you are a niche blogger: you get enterprise class software at no cost to you. If you work at a massive news organization that usually pays tens of thousands of dollars for quality software: "free" does not mean "flimsy". Try the software today and imagine the opportunities it can create for you.

CoveritLive costs nothing to use.