Google Analytics and Website Optimizer, Secrets Revealed!(08/12/2009) 
2:11
Gaurav Sharma: 
Waiting for the session to start.
Wednesday August 12, 2009 2:11 Gaurav Sharma
2:17
Gaurav Sharma: 
Presenters are:

Ariel Bardin  - Product Management Director, Google Adwords
Dai Pham  -  Product Marketing Manager, Google Analytics
Sandra Cheng  - Product Manager, Google Website Optimizer  
Wednesday August 12, 2009 2:17 Gaurav Sharma
2:18
Gaurav Sharma: 
Room is about half full, more people coming in.
Wednesday August 12, 2009 2:18 Gaurav Sharma
2:31
Gaurav Sharma: 
The session is started by Ariel
Wednesday August 12, 2009 2:31 Gaurav Sharma
2:31
Gaurav Sharma: 
The session has started - House full!  
Wednesday August 12, 2009 2:31 Gaurav Sharma
2:32
Gaurav Sharma: 
Giving example of Google Store.
Wednesday August 12, 2009 2:32 Gaurav Sharma
2:32
Gaurav Sharma: 
Introducing Adwords, Analytics and Website Optimizer.
Wednesday August 12, 2009 2:32 Gaurav Sharma
2:33
Gaurav Sharma: 
Now talking about - Why new UI for adwords?  
Wednesday August 12, 2009 2:33 Gaurav Sharma
2:35
Gaurav Sharma: 
They talked to large and small advertisers throughout the world. Three things they found people want:

ROI
Efficiency
Clarity  
Wednesday August 12, 2009 2:35 Gaurav Sharma
2:35
Gaurav Sharma: 
Doing demo for:

Filters
Bid Stimulator
Custome Alerts
Spreadsheet Editing
Location Extensions  
Wednesday August 12, 2009 2:35 Gaurav Sharma
2:37
Gaurav Sharma: 

Asking users to send feedback.

Wednesday August 12, 2009 2:37 Gaurav Sharma
2:37
Gaurav Sharma: 
There is a microsite with PDF, comparison between old and new interface. There is a link to sign up for a webinar in Adwords.
Wednesday August 12, 2009 2:37 Gaurav Sharma
2:39
Gaurav Sharma: 

Showing the real numbers from Google Store Adwords account.

Wednesday August 12, 2009 2:39 Gaurav Sharma
2:40
Gaurav Sharma: 
Creating a filter for keywords which have not converted.
Wednesday August 12, 2009 2:40 Gaurav Sharma
2:42
Gaurav Sharma: 

Showing bid stimulator's use and how you can plan for traffic.

Wednesday August 12, 2009 2:42 Gaurav Sharma
2:44
Gaurav Sharma: 
Google is spending $5 to $13 CPC for certain keywords for Google store.
Wednesday August 12, 2009 2:44 Gaurav Sharma
2:45
Gaurav Sharma: 
Demoing setting email alerts for keywords. Email alerts are not available for My Clients Center yet.
Wednesday August 12, 2009 2:45 Gaurav Sharma
2:46
Gaurav Sharma: 
Integrated Google spreadsheets, at ad group level.
Wednesday August 12, 2009 2:46 Gaurav Sharma
2:47
Gaurav Sharma: 
You can use formulas within Google spreadsheets.
Wednesday August 12, 2009 2:47 Gaurav Sharma
2:48
Gaurav Sharma: 

[opinion] - This is a good way to expose Google spreadsheets to a large userbase without much learning curve.

Wednesday August 12, 2009 2:48 Gaurav Sharma
2:49
Gaurav Sharma: 
A lot of new things in the settings tab in the new UI.
Wednesday August 12, 2009 2:49 Gaurav Sharma
2:50
Gaurav Sharma: 
They will add your company's address (which is added in settings) if the user searching is near your location.
Wednesday August 12, 2009 2:50 Gaurav Sharma
2:50
Gaurav Sharma: 
They now have ads in Google Maps as well.
Wednesday August 12, 2009 2:50 Gaurav Sharma
2:50
Gaurav Sharma: 
Last webinar is on Aug 20th.
Wednesday August 12, 2009 2:50 Gaurav Sharma
2:50
Gaurav Sharma: 
Here comes Dai Pham, talking about Google Analytics.
Wednesday August 12, 2009 2:50 Gaurav Sharma
2:51
Wednesday August 12, 2009 2:51 
2:51
Gaurav Sharma: 
First thing they ask users to do is set up goals.
Wednesday August 12, 2009 2:51 Gaurav Sharma
2:52
Gaurav Sharma: 

Google Store has some "room for improvement" for conversions.

Wednesday August 12, 2009 2:52 Gaurav Sharma
2:52
Gaurav Sharma: 

Now talking abut funnel reports.

Wednesday August 12, 2009 2:52 Gaurav Sharma
2:53
Gaurav Sharma: 
Funnel report will show you what page you are losing the most users.
Wednesday August 12, 2009 2:53 Gaurav Sharma
2:53
Gaurav Sharma: 
Now talking about event tracking - a new feature.
Wednesday August 12, 2009 2:53 Gaurav Sharma
2:55
Gaurav Sharma: 
Now talking about how you can run advanced analytics on how many people stopped a video or played it using events tracking API.
Wednesday August 12, 2009 2:55 Gaurav Sharma
2:55
Gaurav Sharma: 
Talking about Analytics Data Export API, which is in public beta.
Wednesday August 12, 2009 2:55 Gaurav Sharma
2:56
Gaurav Sharma: 
Talking about Analytics Data Export API, which is in public beta.
Wednesday August 12, 2009 2:56 Gaurav Sharma
2:57
Gaurav Sharma: 
Talking about Data Export API Query Explorer.
Wednesday August 12, 2009 2:57 Gaurav Sharma
2:57
Gaurav Sharma: 
The Query explorer creates URL for the API.
Wednesday August 12, 2009 2:57 Gaurav Sharma
2:59
Gaurav Sharma: 

They have added comprehensive training material on Google Analytics.

Wednesday August 12, 2009 2:59 Gaurav Sharma
2:59
Gaurav Sharma: 
Sandra Cheng is up next.
Wednesday August 12, 2009 2:59 Gaurav Sharma
3:01
Gaurav Sharma: 
Talking about Google Website Optimizer.
Wednesday August 12, 2009 3:01 Gaurav Sharma
3:03
Gaurav Sharma: 
You can auto pruning poor versions of the test. This allows the user to finish the experiment faster.  
Wednesday August 12, 2009 3:03 Gaurav Sharma
3:04
Gaurav Sharma: 
They ran an experiment  

1. Seregy wearing Tshirt (decreased conversion)
2. Larry wearing Tshirt
3. Both the founders wearing Tshirt (Improved conversion 91%)  
Wednesday August 12, 2009 3:04 Gaurav Sharma
3:04
Wednesday August 12, 2009 3:04 
3:04
Gaurav Sharma: 

They ran a test on Youtube.
Goal - Increase signups.  

Wednesday August 12, 2009 3:04 Gaurav Sharma
3:04
Wednesday August 12, 2009 3:04 
3:06
Gaurav Sharma: 
They tested 2 text links - "Sign Up" and "SIGN UP" anchor text and diffreent banners. Total 32 combinations for banners. They tested 4 different box types with 8 variations in each of them, but call to action was same.
Wednesday August 12, 2009 3:06 Gaurav Sharma
3:06
Gaurav Sharma: 
Total variations - 1024 combinations.
Wednesday August 12, 2009 3:06 Gaurav Sharma
3:06
Gaurav Sharma: 
A lot of them performed better than the original page
Wednesday August 12, 2009 3:06 Gaurav Sharma
3:08
Gaurav Sharma: 
"SIGN UP" performed poorley.
"Don't just watch, participate" was winning copy.
They were able to increase conversion (signup) by more than 50%  
Wednesday August 12, 2009 3:08 Gaurav Sharma
3:09
Gaurav Sharma: 

Session ended. There are a lot of Googlers who will address users' questions.

Wednesday August 12, 2009 3:09 Gaurav Sharma
3:09
 

 
 
 
 
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