How to Grow a Community in The Future(02/29/2008) 
6:15
Gary Vaynechuck takes the stage
Friday February 29, 2008 6:15 
6:15
He's going to feed the audience wine.. wish I could stick around.

Friday February 29, 2008 6:15 
6:15
"You've got to give  arat's ass about you users"
Friday February 29, 2008 6:15 
6:16
Too many people are chasing to make the next big thing.. stay true to yourself
Friday February 29, 2008 6:16 
6:16
Passionate.
Friday February 29, 2008 6:16 
6:16
Vaynerchuck is a freakin machine. his community cares about him
Friday February 29, 2008 6:16 
6:16
He's turning down TV to stay in this space cause he believes in it.
Friday February 29, 2008 6:16 
6:17
He answers 1200 emails a day..
Friday February 29, 2008 6:17 
6:17
He thanks every single person who twitters him..
I know this to be true.. months ago when I added him, he sent me a DM to say thanks
Friday February 29, 2008 6:17 
6:18
He answers all questions, and he does it over and over again. It's all about brand
Friday February 29, 2008 6:18 
6:18
Winning the brand game wins the game overall.. and it allows you to launch again.
Friday February 29, 2008 6:18 
6:19
content is king.. marketing and branding is queen.. we know who runs he household
Friday February 29, 2008 6:19 
6:20
Wow, he's on fire.

Friday February 29, 2008 6:20 
6:20
First applause break
Friday February 29, 2008 6:20 
6:21
he snapped on his way to work at 30 yrs old.
Friday February 29, 2008 6:21 
6:21
invoking Ze Frank, and Amanda Cogdon (Rocketboom)
Friday February 29, 2008 6:21 
6:22
You're here because you wanna do something. Before you worry about he community, worry about what's in your heart
Friday February 29, 2008 6:22 
6:23
If you want your community to embrace you, you have to be good.. and you have to be good 24/7/365
Friday February 29, 2008 6:23 
6:23
Adding value is the way to build a community..

Friday February 29, 2008 6:23 
6:24
If its in your heart, you can build any community.
Friday February 29, 2008 6:24 
6:25
Front end, back end.. there's a third peice you're missing.. Community leader.
Friday February 29, 2008 6:25 
6:26
It's a personal brand gold rush..
Friday February 29, 2008 6:26 
6:26
Big media knows what's coming
Friday February 29, 2008 6:26 
6:27
This is the anti-Tim Ferris.
Friday February 29, 2008 6:27 
6:27
Oh no.. here somes the wine.
Friday February 29, 2008 6:27 
6:27
"Ah the vino"
Friday February 29, 2008 6:27 
6:28
You can build brand or lose brand..
Friday February 29, 2008 6:28 
6:28
Vaynerchuck has _no_ PR person
Friday February 29, 2008 6:28 
6:29
so many opportunities to make great products, but if you don't believe in them, you won't win.
Friday February 29, 2008 6:29 
6:30
It's 2008, everybody knows everything.. offering awesome means everyone knows you're awesome.
Friday February 29, 2008 6:30 
6:31
gave anecdote about refunding a customer who claimed something that couln't have been true.. but that customer gave him great reviews.
Friday February 29, 2008 6:31 
6:32
Do good, you win.
Friday February 29, 2008 6:32 
6:33
If you can't handle that many emails or be on top of the communication.. hire a community manager.
Friday February 29, 2008 6:33 
6:33
he's taping a live show here in just a bit..
Friday February 29, 2008 6:33 
6:34
Questions  : How do you, if you put time and effort into a brand based on you, it could be dangerous.. how can the brand function without you?
Friday February 29, 2008 6:34 
6:35
if something "bad" happens to you, you aren't going to care about the business..
Friday February 29, 2008 6:35 
6:35
if you're comming from the best place, you've got plent to take advantage of.

Friday February 29, 2008 6:35 
6:36
Vino has been served in my area of the auditorium.. it's small, but beautiful
Friday February 29, 2008 6:36 
6:37
Involving your audience is key.
Friday February 29, 2008 6:37 
6:37
Asking questions, encouraging the interaction
Friday February 29, 2008 6:37 
6:39
Question from a community manager.. "some people in my community think I'm a tyrant.."

Friday February 29, 2008 6:39 
6:39
Don't be a tyrant.. everyone thinks I'm a jerk off for answering all my emails
Friday February 29, 2008 6:39 
6:40
They've switched the stage for the taping..
Friday February 29, 2008 6:40 
6:41
Vaynerchuck could talk forever.
Friday February 29, 2008 6:41 
6:42
the wine tasting is starting... I gotta hit th airport!
Friday February 29, 2008 6:42 
6:42
This Live Blog has now ended.

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