9:03 | A: What they are doing is trying to bring everything Clemosn is doing under one brand. At Clemson, in the past, many different departments had different slogans. This campaign is trying to bring all of this together. The office did research with students, faculty, staff, alumni, recent graduates - surveys > to see what people love and appreciate about Clemson. Ex: The Clemson Family. They picked a color pattern and fonts and all of the specifics that go along with that brand. The goal of re-branding is to bring everything into line and send one clear message about Clemson. |