2:19 | Chad Finn - And as far as the ratings go, it was a win-win for both, it seems to me. (And I fully admit I'm no expert at the ratings game just yet, and Arbitron is of no help.) The Sports Hub made a great leap, but it didn't really ding WEEI, which was first in the 25-54 demographic with D+C and The Big Show. On the other hand, the overall 2.5 rating for the Sports Hub as well as the 4.4 Felger and Mazz got from ages 25-54 in the afternoon was pretty damn impressive, and I suspect advertisers will see it the same way. Ultimately, it boils down to the this: EEI knows it's in for a challenge, and it's been making changes that acknowledge as much. And The Sports Hub's ratings are further confirmation. |