COVERITLIVE.COM

1:43

Keri Morgret -

Amazing PPC Tactics – What’s hot and happening with paid search? This session will wow you with some new ideas for your PPC campaigns!

Moderator: Matt Van Wagner, President, Find Me Faster

Speakers:

Addie Conner, Director of Search Marketing, Course Advisor Inc.
Brad Geddes, Founder, bg Theory, LLC
Dan Soha, CEO, Five Mill, Inc.
David Szetela, CEO, Clix Marketing

1:43	aimClear - Wlecome!

1:43	Keri Morgret - Brad Geddes is up first, and is asking questions about the audience.

1:44	aimClear - Do you advertise to more than one city?

1:44	aimClear - People from different places, are all different. It stands to reason.

1:45	aimClear - For instance US consumers call suger free coke "diet." In Europe it's called "light."

1:45	aimClear - In Japan you can buy diet beer.

1:45	Keri Morgret - Showing slides of a case study.

1:45	aimClear - Cultural differences have an impact on CTR

1:45	Keri Morgret - Same ad except for tagline -- "locations throughout the state" vs "locations near you"

Page 1 Next >