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1:33	Brian Ussery (@beussery) - Welcome back to Las Vegas :)

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Brian Ussery (@beussery) - This session is Ecommerce and Shopping Cart Optimization....

This session looks at e-commerce sites designed to sell products, products and more products. Join those who have done this from the very beginning, and learn about site and product optimization, shopping cart issues, monetary concerns, presentation, and traffic ideas.

Moderator:
Brett Tabke

Speakers:
Rob Snell, Managing Partner, Gun Dog Supply
Paul Boisvert, Lead Product Manager, Yahoo! Merchant Solutions, Yahoo!
Shari McConahay, Co-Owner & Director of Marketing, Extreme Halloween, Inc.
Kirby Winfield, Chief Revenue Officer, Mpire (WidgetBucks)

1:34	Brian Ussery (@beussery) - We will be starting very shortly I hope....

1:36	Brian Ussery (@beussery) - Folks still coming in from lunch :)

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1:39	Brian Ussery (@beussery) - Still waiting on folks to take seats

1:43	Brian Ussery (@beussery) - Here we go! Starting out with introductions... Rob Snell of "Starting a Yahoo Business for Dummies" Paul from Yahoo and Shari will start off

1:46	Brian Ussery (@beussery) - Shari's family owns Extreme Halloween and it's 13 network sites. For low cost campaigns Shari suggests maintaining your own blog. - One post a week - More content better

1:47	Brian Ussery (@beussery) - Shari blogs for long tail keywords like [official michael jackson thriller jacket] where she ranks 3rd. As a result Jackson jacket sales are up in a very short time. She says not to focus on selling but on content that is fun!

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