COVERITLIVE.COM

9:07

JMP - Due to some technical difficulties, we're a bit late getting started with today's live blogging. Please bear with us. We'll be joining Mike Cramer's opening keynote already in progress.

9:08

DianaLevey - Mike Cramer, McDonald's: "In innovation, we want to test our ways." Explaining how they do it on a global basis. Love experiments! #jmpcon

9:09

JMP_software - Mike Cramer of McDonald's is telling us about "innovience" -- what he calls the synergy between innovation & science #jmpcon

9:10

JMP - For six weeks, Mike would come in with the JMP table and, with his innovation team, work from the data from their analyses.

9:11

Amy Bullock -

During the research process, the goal was to grow the peak time during the drive-thru process.

9:11

DianaLevey - Cramer says has to fight tendancy to perfect research before telling the field. Has to fight that to be more responsive quickly. #jmpcon

9:12

JMP -

First step: establishing a new classification for restaurant types based on drive-through volumes.

9:13

9:13

JMP_software - Funny moment when J Perkinson introduces Cramer of McDonald's by consuming biscuit & coffee from rival Dunkin Donuts #jmpcon

9:14

JMP - Data shows which customers are having a good customer experience and which are not.

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