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Capitalizing on Twitter & The Microblogging Revolution
 
11:29
Barry Schwartz -  Capitalizing on Twitter & the Microblogging Revolution
Location: Salon C

Social media traffic is decidedly different from search traffic, newsletter traffic, or general link traffic. Knowing how to capitalize on this huge traffic potential is critical for social media players and those new to the space, too. This session will look at how to capitalize on social media outlets and monetize them. Our panel of Social Media Gurus will provide the ACTION steps you can take to make that happen.


Moderator: Jon Kelly
Speakers:
Jon Henshaw, Product Manager, Raven Internet Marketing Tools
David Snyder, Co-Founder, Search & Social, LLC
Brian Carter, Director of Search Marketing, SEO and Social Media, Fuel Interactive
Brent Payne, SEO Director, Tribune Interactive
11:31
Barry Schwartz -  About to get started here...
11:31
Barry Schwartz -  Jon Henshaw, Product Manager, Raven Tools is up first, I believe.
11:34
11:34
Barry Schwartz -  He asks, who are you? Be realistic, just dont use a sexy picture.
11:35
Barry Schwartz -  Take the couple minute it takes to add a picture to your profile.
11:36
Barry Schwartz -  Things You Will Need to Capitalize on Twitter:
  • 3rd Party Tools
  • Developers
  • Proxy Servers
  • Creativity
11:37
Barry Schwartz -  Initial Engagament should be to follow twitter groups, unfollow "gently," maintain a good ratio of posts, contribute but stay on topic, retweet when applicable and find topics in twitter search
11:39
Barry Schwartz -  Autopilot Twitter:
  • RSS Feeds (easy tweet lets you auto feed your twitter account more fresh)
  • Search & Auto RT some Tweets (be careful with this)
  • Schedule repeat Tweets of your own tweets
11:40
Barry Schwartz -  Event Promotion:
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