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4:25

aviwilensky - SEO for Multimedia and Rich Media
Location: Salon A

Optimizing for multimedia is vastly different from text-based content optimization. This session will look at the special problems and opportunities of optimizing for Audio, Video, Flash, and other embedded content. We'll look at listings for various sources, including traditional search engines and multimedia engines such as YouTube.

Moderator: Joe Laratro
Speakers:
Cindy Turrietta, Co-Host, Founder, eMarketing TalkShow
Mark Robertson, Founder, ReelSEO.com
Gregory Markel, owner, Infusecreative
John Lawlor, Founder and Head Coach, WebPhotoCoach.com

4:26	aviwilensky - Cindy starts off talking about podcasting and feeds.

4:26	aviwilensky - Podcasting is an RSS feed that contains links to multimedia content.

4:26	aviwilensky - At first, took her a while to figure it out.

4:26	aviwilensky - think global, act local.

4:27	Brian Ussery (@beussery) - If you have audio without a feed you aren't podcasting

4:29	aviwilensky - stress important of album art and favicons

4:29	Brian Ussery (@beussery) - RSS is XML but important for discovery in terms of SEO. Feed Channel = Theme

4:29	aviwilensky - optimizing a feed channel is similar to optimizing a web page (but no html)

4:32	aviwilensky - use feedburner to get good stats!

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