COVERITLIVE.COM

8:13

libsmatter - Morning. Back liveblogging Helene Blowers Library2.0 Masterclass. Today: Marketing and Innovation CoverItLive : http://tinyurl.com/dc2k7u

8:15

libsmatter - Library Branding. Not trying to control the look and brand any more . Trying to aim to a few unique niches and targetting what they want

8:16

libsmatter - Now: trying to influence the character and portability of the brand.

8:17

libsmatter - US brand Chickfillet?? Brand= cow saying "et mor chikin" . Wanted kidss to take photos of themselves with the cow and send to site.

8:19

libsmatter - Do we need to worry about sustainable brand or relevance of the brand ? relevance - can make small, targeted brief campaigns

8:19

libsmatter - Google mail. The request that ppl shoot a vid of google envelope entering screen right, exiting screen left ..the made big clip

8:20

libsmatter - Cluetrain Manifesto - "markets are conversations". Shift from info retrieval to online communiity - therefore conversations...

8:21

libsmatter - "The Rennaissance Generation" Patricia Morris.

8:21

libsmatter - 55% of online teens use social networks. Pew Internet and US life project

8:21

libsmatter - "Consumers are beginning ... to own our own brands and participate in their creation ....we need to learn to let go..

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