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1:31	aimClear - About to Live-Blog cial Media Measurement and Signals John Marshall, Adam Proehl, Dan Zarrella Moderator:Carolyn Shelby, Q&A:Jill Sampey

1:37

aimClear -

Moderator

Carolyn Shelby

1:37	aimClear - She is starting the session. This should be fun.

1:37	aimClear - John Marshall, CTO, Founder, Market Motive

1:37

aimClear - Formerly the CEO and Founder of web-analytics-success story ClickTracks, John Marshall is Market Motive's visionary for curriculum, teaching and technical strategy. A Netscape alumnus responsible for several other successful software companies, John Marshall brings 20 years of experience and a track record of excellent teaching to Market Motive.
John regularly speaks on the topic of web analytics, conversion techniques and marketing

1:38	aimClear - His deck is called "social media and web analytics. Why can't they just get along?

1:40	aimClear - The Keys Referers Sample Size Revenu Attribution

1:41	aimClear - You have a referer report as an act of "grace' from the Internet. The Internet was not tooled for this report

1:42	aimClear - You have no "God Given Right" to have this data. They are a guide and not definitive. There are many problems. Social media tools are ill designed to give you anything meaningful in the referal field.

1:43	aimClear - A lot of people believe URL shortening tools then you don't get referal data. This is wrong. They are just redirect. The truth is that you don't get the referer if the customers interaction happens on installed software.

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