COVERITLIVE.COM

11:44

Brian Ussery (@beussery) - Welcome back to PubCon, this session is "Understanding The Complex Social Marketing Playing Field."

Brand management is a complex equation on the web. Traditional media, social media, blogs, forums, groups and even chat can leave you vulnerable if you are not involved. A panel of experts will look at traditional brand management within the intricate and sometimes hostile environment on the web.

Moderator:
Rand Fishkin

Speakers:
Jennifer Laycock, Director of Marketing/Editor, SiteLogic/Search Engine Guide
Dan Zarrella, Viral Marketing Scientist, HubSpot.com
Ben Huh, CEO, Pet Holdings, Inc

11:46

Brian Ussery (@beussery) -
Up first, Jennifer Laycock

Jennifer says the first thing to focus on introductions, then what people want by understanding them and growing relationships.

11:48

Brian Ussery (@beussery) -
She says, not to expect everything early on in the relationship.

Should do:
- read at least 5 posts
- get the right email
- send individual emails
- be transparent
- spell check
- know their readers

11:49

Brian Ussery (@beussery) - Jennifer says, be yourself and don't try to be someone else! People appreciate honesty in product sales and/or pitches.

11:50

Brian Ussery (@beussery) - example used is "Will it Blend"

11:51

Brian Ussery (@beussery) - In addition to all of the above you must be available and then seek out the right match.

11:53

Brian Ussery (@beussery) - Consumers Hunt Info > Social Media Conversations < Companies Hunt Feedback

11:57

11:57

Brian Ussery (@beussery) - Blog is the most important social media outlet. Social takes time commitment and ability to grow.

Thanks Jennifer :)

11:58

Brian Ussery (@beussery) - Up next is Dan demoing hubspot.com to illustrate RT impact.

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