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Experts on PR & Twitter
 
3:13
Brian Ussery (@beussery) -  Experts on PR & Twitter Live From PubCon 2009 #pubcon

This panel of SMO promotion experts will take you from mid-level to advanced in no time. Do your social homework before you hit this session. Study the basics of Reddit, Netscape, Delicious, Digg, Facebook, and LinkedIn. Remember, PubCon starts where other conferences end.


Moderator:
Krista Neher

Speakers:
Sean Jackson, CEO/Creator, Ecordia
Lisa Buyer, President/CEO, The Buyer Group
Adam Singer, Account Manager, TopRank Online Marketing
Ben Fisher, President, TechPad Agency

Goal of engagement is developing authority.

Authority on twitter is:
number of followers
number of retweets

How to become authority, use Google alerts and rewrite content.   Be unique, urgent!

Why should anyone follow you?   Check out twitter lists
3:14
Brian Ussery (@beussery) -  90% Authority | 10% Advocate

Never retweet rewrite & limit links!
3:15
Brian Ussery (@beussery) -  Send out press releases on Monday or Thursday for best results and then twitter releases.
3:16
Brian Ussery (@beussery) -  1130 or 430 CST Tues or Friday best time for RTs
3:16
Brian Ussery (@beussery) -  Be sure to recognize RTers
3:17
Brian Ussery (@beussery) -  Up next is Lisa
3:19
Brian Ussery (@beussery) -  @lisabuyer says, We are what we tweet!
3:20
Brian Ussery (@beussery) -  By 2010 91% of retailers will be online
3:20
[Comment From John Furrier]
Authority has nothing to do with followers on twitter
3:20
[Comment From John Furrier]
how bout gurus on twitter verses experts
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