12:05 | Chad Finn - 1) Have someone start a sports station with a signal equal to theirs.
2) Get the best of the Globe and ESPN to contribute, as well as the likes of Rusillo, Sean McDonough, and whoever jumps ship from WEEI. (And they always do -- even DeOssie went to 1510 for a while).
3) Talk sports knowledgeably and with great humor, much like Mike and the Mad Dog at their best. The advertisers will come, and you know what? Ordway knows it.
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