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UC Berkeley Media Technology Summit: Day 2
 
9:21
Twitterkachingle -  #mts IMHO a site of ONLY ads would be great. People don't want content with ad clutter & people don't want ads mixed up with content.
9:21
Twitterrplothow -  Got to get over the business of click-through rate. It's short-sighted. It's an irrelevant metric. OK, what the relevant one?#mts
9:22
Twitterjoshwolf -  We need to get over click-thru rates. It's short-sighted. You don't pull off the side of the road every time you see a billboard. #mts.
9:22
Twitterrplothow -  More tech issues. More perverse pleasure. #mts
9:22
Twitterpaidcontent -  Sean Finnegan: This business of a click-thru rate -- we've got to get over it. ... Its an irrelevant metric. #mts
9:22
TwitterBBrySDNN -  U have to get over click thru rates as the sole metric. Sean Finnegan, Starcom MediaVest Group #mts
9:22
Twittersjcobrien -  RT @rplothow: Got to get over the business of click-through rate. It's short-sighted. It's irrelevant metric. OK, what the relevant one?#mts
9:22
Twitternextnewsroom -  RT @rplothow: Got to get over the business of click-through rate. It's short-sighted. It's irrelevant metric. OK, what the relevant one?#mts
9:22
Twitterjoshwolf -  We need to get over click-thru rates. It's short-sighted. You don't pull off the side of the road every time you see a billboard. -SF #mts.
9:23
Twittermlfulton -  Next Sean Finnegan of Starcom MediaVest Group, who says we're too obsessed with click-thrus. But isn't that how Google got rich? #mts
9:23
Twittermikeorren -  Only relevant ad metric is sales. So ho measure that offline? #holygrail #mts
9:23
TwitterJTEMPLERMN -  #mts It truly is a time for blowing things up, thinking differently, says Sean Finnegan, President of Starcom MediaVest Group.
9:23
Twitterjoshwolf -  Disruption and distinction are the tenants of advertising, said Sean Finnegan. #mts
9:25
Twitterrplothow -  Finnegan has now said four times how much he respects us newspaper hicks, um, professionals. OK, where's he headed?#mts
9:25
Twitterkachingle -  #mts "Time for blowing things up" - Sean Finnegan, Starcom MediaVest Group. Many say this but no one is doing it or even has idea!
9:25
Twitterrplothow -  He feels our pain. #mts
9:25
Twitterrplothow -  Excellent advice: Minimize the reporting of your own demise. OK, now I like this guy.#mts
9:25
Twitterjoshwolf -  @baghdadbrian I agree, but I'm @ an advertising panel right now. And advertising is about creating content that advertisers will marry. #mts
9:25
TwitterJTEMPLERMN -  #mts Cease reporting of your own demise, says Finnegan. Example of tension between journalism and advertising. Papers should provide context
9:25
Twitterrplothow -  Back on CTRs -- if you don't get a click-through, what the hell good is video?#mts
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