COVERITLIVE.COM

9:21

kachingle - #mts IMHO a site of ONLY ads would be great. People don't want content with ad clutter & people don't want ads mixed up with content.

9:21

rplothow - Got to get over the business of click-through rate. It's short-sighted. It's an irrelevant metric. OK, what the relevant one?#mts

9:22

joshwolf - We need to get over click-thru rates. It's short-sighted. You don't pull off the side of the road every time you see a billboard. #mts.

9:22

rplothow - More tech issues. More perverse pleasure. #mts

9:22

paidcontent - Sean Finnegan: This business of a click-thru rate -- we've got to get over it. ... Its an irrelevant metric. #mts

9:22

BBrySDNN - U have to get over click thru rates as the sole metric. Sean Finnegan, Starcom MediaVest Group #mts

9:22

sjcobrien - RT @rplothow: Got to get over the business of click-through rate. It's short-sighted. It's irrelevant metric. OK, what the relevant one?#mts

9:22

nextnewsroom - RT @rplothow: Got to get over the business of click-through rate. It's short-sighted. It's irrelevant metric. OK, what the relevant one?#mts

9:22

joshwolf - We need to get over click-thru rates. It's short-sighted. You don't pull off the side of the road every time you see a billboard. -SF #mts.

9:23

mlfulton - Next Sean Finnegan of Starcom MediaVest Group, who says we're too obsessed with click-thrus. But isn't that how Google got rich? #mts

9:23

mikeorren - Only relevant ad metric is sales. So ho measure that offline? #holygrail #mts

9:23

JTEMPLERMN - #mts It truly is a time for blowing things up, thinking differently, says Sean Finnegan, President of Starcom MediaVest Group.

9:23

joshwolf - Disruption and distinction are the tenants of advertising, said Sean Finnegan. #mts

9:25

rplothow - Finnegan has now said four times how much he respects us newspaper hicks, um, professionals. OK, where's he headed?#mts

9:25

kachingle - #mts "Time for blowing things up" - Sean Finnegan, Starcom MediaVest Group. Many say this but no one is doing it or even has idea!

9:25

rplothow - He feels our pain. #mts

9:25

rplothow - Excellent advice: Minimize the reporting of your own demise. OK, now I like this guy.#mts

9:25

joshwolf - @baghdadbrian I agree, but I'm @ an advertising panel right now. And advertising is about creating content that advertisers will marry. #mts

9:25

JTEMPLERMN - #mts Cease reporting of your own demise, says Finnegan. Example of tension between journalism and advertising. Papers should provide context

9:25

rplothow - Back on CTRs -- if you don't get a click-through, what the hell good is video?#mts

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