11:38 | Barry Schwartz - Viral and Video - Two Good Things That Go Great Together
Location: Salon G
Video sites such as YouTube have made it easy for anyone to upload their personal montages of cats, dancing babies, landlords, and spontaneous performance art. Viral campaigns and video are becoming more and more difficult to execute successfully with all the "noise". Breaking through the clutter and getting your video noticed is the key. Syndicated distribution, key ingredients, critical characteristics, branding consideration and proper messaging are what it takes to gain the viral impact you desire.
Three presentations from digital media experts in the field will help you approach your next viral project. Learn the key elements needed to ensure your success while looking at a dissection of successful ventures - which often come by "major innovation in the simplest form". Development, cost expectations and other areas will aslo be highlighted. This is a session you won't want to miss as it explains how to reach the audience and customers you want in today's online marketplace through viral video.
Moderator: Shawn Rorick
Speakers:
AJ Vernet, Senior Vice President, Digital Broadcast Group
Jay Schwartz, Founder & President, IdeaWork Studios
Dimitry Ioffe, CEO & Co-Founder, Visionaire Group |
