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Enterprise Level Bid Management
2:55
aimClear
- Welcome
Enterprise-Level Bid Management
2:56
aimClear
- Marty here live blogging from PubCon 2009
2:57
aimClear
-
Moderator:
Kate Morris
just introduced
Kevin Lee
, Executive Chairman,
Didit.com
Daniel Boberg
, Managing Director, Sales Technology, Yahoo! Search
2:57
aimClear
- He's going to talk about using paid tools to empower your PPC efforts
2:57
aimClear
- He's asking the crowd how many tools they use, between 2 & 10.
2:57
aimClear
- Lots of the audience uses multiples
2:58
aimClear
- APIs" All search marketing tools leverage APIs from the search enginesw and othe tool providers
2:59
aimClear
- He's seen a lot of tools to evaluate. Often you get questionable results, varying numbers which is why 2/3rds of the audience uses spreadsheet as a primary managment tool
3:00
aimClear
- Campagin managment platforms are often only available if you're spending a lot of money, more than 50K.
3:00
aimClear
- From an efficiancy standpoint, managing paid search campagins is is a LOT of work
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