2:04 | [Comment From MuddyRoverRob] Bob,
We have been discussing the Volt’s styling and finish on the board in comparison to its stable mate the Cruise.
I have submitted that to break from the ‘bad old GM’ mold, the Volt must ‘feel’ much more ‘high end’ than some would expect from a Chevy. In this I mean more Mercedes and less Kia.
Obviously you can’t build an $80k car and sell it for $29k but I wonder how many ‘hints’ of the $80k car could be added without breaking the bank.
I have no doubt this has been discussed at length in your coffee room!
How has your team approached this issue? Value vs. Price?
We enthusiasts ‘get it’, but how do you plan to sell everybody else on what the Volt is? |