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Canadian Council of Public Relations Firms: Measurement
8:04
Inside_PR
- PR measurement panel: @dave_scholz @alanchumley @davidalston @threemadhats, moderator @jcrean
#CCPRF
8:07
martinwaxman
- RT @Inside_PR: PR measurement panel: @dave_scholz @alanchumley @davidalston @threemadhats, moderator @jcrean
#CCPRF
8:08
Inside_PR
- PR measurement panel:
@dave_scholz
@alanchumley
@davidalston
@threemadhats
, moderator
@jcrean
#CCPRF
8:08
forestkenney
-
#CCPRF
is ju kicking off...
8:09
Inside_PR
- @jcrean - today's panel will focus on the role of research in PR
#CCPRF
8:10
ThebauhubSM
-
#CCPRF
sitting in the audience this lovely morning. @davidalston here from #radian6.
8:10
davidalston
- RT @martinwaxman: RT @Inside_PR: PR measurement panel: @dave_scholz @alanchumley @davidalston @threemadhats, moderator @jcrean
#CCPRF
8:10
ThebauhubSM
-
#CCPRF
sitting in the audience this lovely morning.
@davidalston
here from
#radian6
.
8:10
davidalston
- RT
@martinwaxman
: RT
@Inside_PR
: PR measurement panel:
@dave_scholz
@alanchumley
@davidalston
@threemadhats
, moderator
@jcrean
#CCPRF
8:11
davefleet
- Sitting in the crowd at a
#CCPRF
panel on "Proving PR Works" with @davidalston, @alanchumley, @dave_scholz, @threemadhats
8:11
davefleet
- Sitting in the crowd at a
#CCPRF
panel on "Proving PR Works" with
@davidalston
,
@alanchumley
,
@dave_scholz
,
@threemadhats
8:11
forestkenney
- Just is also a word
#CCPRF
8:12
forestkenney
- Just is also a word
#CCPRF
8:12
DDBCanada
- Hearing the latest about PR measurment this morning @
#CCPRF
event in Toronto
8:13
Inside_PR
- .@alanchumley urges industry to forget about standards, methods, ROI...
#CCPRF
8:13
thornley
- Should there be a standard method to measure PR? No. Different methods should be used appropriate to the purpose. @alanchumley
#CCPRF
8:13
Inside_PR
- .@alanchumley it's not about the latest & greatest; it's making better use of tried and true. Measurement =research
#CCPRF
8:15
Inside_PR
- .@alanchumley ROI 'easy as pie' can be done easily post-campaign if you've done appropriate formative research
#CCPRF
8:15
davefleet
- Controversial start to the session by @alanchumley, telling people to stop looking for measurement standards
#CCPRF
8:16
thornley
- Essential to plan measurement at the front end of any communications program. Can't measure what you don't benchmark. @alanchumley
#CCPRF
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