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Digital Editors' Network
3:11
ltb
- Social networks sites in the UK receive more visits than porn sites
3:15
[Comment From cecook]
facebook second biggest site in the uk after google
3:15
ltb
- Biggest category online is entertainment sites
3:17
ltb
- The amount of traffic that retail sites get from social networking sites is increasing significantly. Abe books has gained from this with well over a quarter of traffic coming from social networking sites
3:22
ltb
- One newspaper site that transformed its fortunes through SEO has been The Independent. Now regularly within top 10 of news websites
3:25
Steve Matthewson
- How-to video site VideoJug picked up traffic from 50,000 search terms in the three months to Feb 14. Food and sex were the main theme of the
top terms
3:27
ltb
- Proportion of searches for food has grown hugely -- the most popular searched for recipe in the UK is one for Apple Crumble
3:28
Steve Matthewson
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The focus of today's meeting of the Digital Editors' Network is user generated content and social media and how it can be integrated into news operations.
3:29
Steve Matthewson
- Robin Goad, research director for the online market intelligence company Hitwise, is speaking on
How can online publishers utilize User Generated Content
3:30
ltb
- Search topics sending traffic to Google news - 12 weeks ending 21/03/09 - Celebrity, Sport then Film/TV. Smallest percentages going to UK news and World news
3:31
ltb
- Why is Google news so important ? Google accounts for 30% of traffic to news websites
3:32
[Comment From Francois]
Is this true for your site? Up or down over the last 12 months?
3:34
[Comment From Dilyan]
How parasitic of Google to send so much traffic to newspaper websites.
3:36
ltb
- The Telegraph uses a Digg widget - huge benefit. Their stories get pushed up on Digg, and the amount of traffic from Digg has increased tremendously. Also it is has pushed up the brand outside of the UK
3:37
Steve Matthewson
- Twitter close to getting into the top 20 UK sites
3:38
Steve Matthewson
- Thirty nine percent of Facebook traffic goes to other online media sites including those focusing on entertainment, social networks, news and media and lifestyle. For Twitter the figure is 54%
3:39
Steve Matthewson
- The Guardian is the most visited news site downstream of Twitter
3:39
ltb
- Guardian winning when it comes to twitter
3:41
Steve Matthewson
- Read more from Hitwise on its Twitter page @Hitwise_UK
3:44
Steve Matthewson
- Daily Telegraph have tailored their content for search to pick up traffic outside it's traditional (print) market according to Robin Goad
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