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Local Search and Mobile Optimization
 
10:20
Sheara Goldenthal -  
Local Search and Mobile Optimization


Local search now comes from a real convergence of local targeting and mobile device usage. It covers the entire spectrum from the desktop shopper to the casual "get-it-now" cellphone user. This panel will look at local search from the varying perspectives of search engines, wireless audiences, and SEO/SEM marketers.

Moderator: Brad Geddes
Speakers:
Michael Dorausch, President & Founder, Planet Chiropractic
Darrin Clement, Founder & CEO, Maponics
David Klein, CEO, Purpose Inc
William Leake, CEO, Apogee Search
10:20
Sheara Goldenthal -  Sorry running a bit behind this morning...
10:20
Sheara Goldenthal -  First speaker is Michael Dorausch.
10:20
Sheara Goldenthal -  Talking about building local brands so that ppl will recognize it. Especially if you are not a large chain.
10:21
Sheara Goldenthal -  Ppl are using their phones to write reviews as well.
10:21
Sheara Goldenthal -  A lot of use our mobile phones to find places to eat. such as an app on Yelp.
10:22
Sheara Goldenthal -  We also have GPS users in our audience in addition to wireless and app users.
10:22
Sheara Goldenthal -  Check you GPS and search a kw to see what businesses show up in your area. Is your business showing up on GPS?
10:22
Sheara Goldenthal -  See who is coming up and take notes.
10:23
Sheara Goldenthal -  So - Yelp apps. Seems to be the most popular app I am seeing.
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