COVERITLIVE.COM

10:18

aviw -
Internet Brands CEO Bob Brisco brings his extensive web background - and his executive team - to highlight the best ideas they have seen. With so much fascinating ground to cover, there is a need for speed. Be on time for this one - this is a lightning round.

10:32

aviw - We are about to begin, keynote ran late

10:34

aviw - The panel is the sr mngmt team from Internet Brands, who owns Vbullet.

10:35

aviw - Criteria used to pick out sites - traffic, profit, legnth of time (avg. acquire is a decate).

10:36

aviw - Chase is up, head of corp dev. Job is to look for acquisition targets. Lot of pattern recognition on keys to success. Big take aways - the sites are like any other business. Many people think that these are easy ways to make money, not the case.

10:37

aviw - Million of sites out there, how do you get that audience?

10:38

aviw - Max Preps is a good example. Andy Beal started the old fashion way - was a coach - passionate about high school sports. Wanted to share his performance stats with friends and familiy. Had this idea, and decided to turn into business. Did offline marketing - recruited other coaches door to door. Encouraged them to submit content.

10:41

aviw - Scaled it out to city, county, all california, and now nationally. thousands of high school coaches now part of the community. he had focus and passion to get the network effect going offline. Sold the site to CBS for about $35 million. Took 7-8 years. It's the hub now in the vertical. Noone comes close in this high school sports vertical.

10:41

aviw - Jeniffer is up, VP of content. Works on publishing and organic growth across all properties.

10:44

aviw - Sitter City is the case study here. Babysitting community. Started by passing out fliers - offline marketing. Referall based business. Close knit network industry. She virtualized that. Started in boston but now everywhere. Expanded into other verticals - senior care, day care.

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