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8:35

Linda Austin - Good morning! Welcome to this live blog of "Covering the 2009 Financial World: New Rules, New President" at Columbia College in Chicago.

My name is Linda Austin. I am the executive director of the Donald W. Reynolds National Center for Business Journalism, which is presenting today's workshop. I'll be your host for today's blog of the workshop. We have an exceptional group of journalists signed up for this daylong workshop, and we hope more will join in online.

Today's workshop is being hosted by Columbia College in downtown Chicago, and it doesn't get anymore authentically Chicago than when you can see the El right outside its building.

Our first speaker, getting started about 9:15 a.m. CDT will be James Gentry.

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8:39

Linda Austin - Dr. James K. Gentry is the Clyde M. Reed Teaching Professor and former dean at the School of Journalism and Mass Communications at the University of Kansas. He has presented workshops on understanding the numbers of business to thousands of journalists and corporate communicators. Prior to KU, he was journalism dean at the University of Nevada, Reno, and associate professor at the Missouri School of Journalism. At MU, he directed the Business Journalism Program and was first executive director of the Society of American Business Editors and Writers. He received SABEW's Distinguished Achievement Award in 2003. At KU, Gentry teaches Financial Fundamentals for Communicators and Multimedia Management Leadership. Email: jg@jameskgentry.com

8:40	Linda Austin - Okay. We're going to take a little break here until Jimmy gets started at about 9:15 a.m. CDT. If you have questions for Jimmy that you'd like to share, please put them in the comment box, and I'll get them to him. Thanks for joining us. We'll be back!

8:49

BizJournalism - LIVE blog is up: Covering the 2009 Financial World workshop in Chicago: http://bit.ly/30QUw9

9:03

BizJournalism - Today on Make It Great: Use crowdsourcing to keep a multimedia story alive http://bit.ly/11YaXp

9:23	Linda Austin - Dr. Gentry says you need practice with financial statements.to be comfortable with them.

9:24	Linda Austin - He will be talking about the basics of financial statements, plus the concepts of impairment and good will and cash and free cash. He will also discuss going-concern issues, clawbacks, pension impact and underwater options.

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